In part one of this series, we focused on an introduction to some tools often used to spin and promote articles. Specifically, we discussed SENuke, and The Best Spinner. We laid out the basic premise of how to spin articles, and why to do it. It is about backlinks, and authority in your niche. The more internet content that provides backlinks to your money sites, and other articles – the more traffic, sales, and prospects you can generate.
As a primary spinning tool I recommend The Best Spinner (TBS) because it is the most versatile tool I’ve come across for these purposes. You can spin by word, sentence, and even paragraph levels. There is a token replacement system that allows you to instantly replace key parts of articles by inserting your desired keyword consistently. Additionally, the formating of the spintax can be exported to almost all other major spinning and distribution platforms. That all adds up to a lot of capacity to create, spin, and distribute your content and backlinks.
TBS uses a proprietary database of user-generated synoyms for words, sentences, and phrases. The database is vast, and the software is generally very easy to use. A typical scenario would have you import or paste an existing article, automatically identify the synonyms to replace, choose your level of replacement, and hit go. When you are done, you have a spun article which can generate many similar but unique articles.
So what are the weaknesses in such a simplistic approach?
1. The basic flow of the article is largely unchanged.
2. Overall sentence count will be very similar.
3. Writing style is generally very consistent.
4. Formatting such as bolding, italics, underlining, etc… remains constant.
5. It may not be logically formulated. Sentences may read like crap.
While that is far from an exhaustive list, those are some of the major challenges with not diligently spinning your articles. What are some strategies people use to overcome these?
1. Rewriting strategies include manually rewriting sentences from a different point of view, or in a different tense, phrasing statements as questions and vice versa. You can also completely rewrite or spin at the paragraph level to create greater diversity of content.
2. You can use the spin syntax to sometimes choose to express a thought in 1 sentence, and other times in two or more sentences, and vice versa. Essentially you can choose to complicate, or simplify sentence usage scenarios at your will.
3. If you will be using your spun article to create 100s or more similar but unique articles, then you will require multiple paragraph and sentence rewrites. The best technique is to have multiple writing participants with different writing styles work together to produce the rewrites.
4. Again, using spin syntax you can choose to change up the formatting of paragraphs. For this to work, you will need to spin your article content first in TBS, and then import the spun article into SENuke, or a similar article posting software. This is the basic spintax for letting your article poster format text:
{<b>Bolded Content</b>|<i>Italicized Content</i>|Regular Content}
Looking at that content, SENuke will show one of the three formatted pieces of content randomly when it generates an article. By doing this, big search engines will not constantly see the same bolded or italicized content in the same part of each generated article. It greatly increases uniqueness.
5. The real key to solving the fifth major challenge is to identify some phrases, or arrangements of words in your article that need to be protected. These are combinations that often make sense contextually to be expressed slightly differently, but don’t work in the context of your article. Unfortunately, I’ve honestly found the best strategy for this is to go through the synonym replacement process a few times, and read through some generated articles.
As you find phrases and words you want to protect, you can simply add them to The Best Spinners Protected Terms tab, and the next time you run the spinner replacements it will NOT replace those words and terms. That allows you to control the basic sentence flow, and ensure quality content creation.
While I didn’t mention it above, it is extremely important to vary your links, and your anchor text in your articles. If you are always linking back to the same site, or using the same anchor text it will be very easy for search engines to identify that your content is connected, and they may discount your links, or ignore them altogether. For that reason, you will want to implement a method of url replacement for your actual posting functions.
If you are using SENuke, you can use their built-in #randurls# tag to substitute various urls and anchor text. It’s very easy to use, but even if you don’t have SENuke, you can objectively decompile the basic method they used to do it. For example, what about?
{http://google.com/|http://www.google.com/|http://imgroundzero.com/}
Depending on your spinner, you could also add the actual a href tags, and anchor text to each url synonym in the given example.
{<a href=”http://google.com”>Google</a>|<a href=”http://www.google.com”>Big G</a>|<a href=”http://imgroundzero.com”>imgroundzero.com</a>}
This is the simplest usage of the basic structure of spin syntax which basically says to show elements of a set when creating content, and to use the pipe symbol (|) as the separator. Assuming your spinner allows html content, the above will generate output of one of the links with the corresponding anchor text. Hopefully you can see how that creates deviation in link creation, and article content.
That’s it for now guys. In the next article we’ll explore a concrete strategy to create spun articles with such incredible deviation that they can literally be used thousands of times. Some have called these ultra-spun articles, super spun articles, but whatever you call them they are not much harder to create then using the techniques I have given above. They just take longer.
In the end, if you need to produce articles in serious bulk for distribution, then while it’s a little more work you will likely find that you can create these yourself, or outsource them cheaply enough once you know how to basically construct one.