Internet Marketing Bloat – Big Ticket Launches
So often in Internet Marketing, you see the huge $2k+ product launches that have all the big IM names promoting them, and everyone makes 3/4 of a million dollars or better each time. Of course the gurus do 10 Million dollar launches these days, right?
Well here’s a few points about these huge high-end internet marketing launches:
- Return/cancel rates for products of this level tend to be well higher than you might expect. $10,000,000 launches often turn into 1.2 Million dollar profits when everything is factored out. Still pretty good, right?
- The quality of these offerings is generally very much in question. Let’s face it – there’s really only so much SEO, marketing, and persuasion information in the world, and while it is occassionally added to – for the most part Smashmouth said it best in their song, “It’s All Been Done.”
- The age old argument remains, “If it’s so profitable to do – why do you teach instead?” The theory of course being that you are creating your own competition if you actually have a viable business model, so why do it? Of course IMers will tell you they have made so much money they are compelled to give it back, and blah blah blah. Well…look at it in the context of the real world. To what extent will companies go to to hide their financial information, and revenue sources? Just google “ENRON” to find out.
- YOU are the machine that drives the big ticket internet marketing launch.
In more ways than 1, average internet marketers drive the tremendous success of these huge product launches. YOU do all the heavy lifting associated with promoting these launches, and you ultimately bare the brunt of the costs associated, even though you don’t realize it.
Sure there are marketing costs, website creation costs, sales content creation costs, and general content creation costs among others that the promoters pay up-front quite often, but when you really drill down…AFFILIATEs outspend the initial product creators, and not just by a little bit. Simply due to the sheer volume of promoters these launches bring on board, the overall advertising expenditure on one of these bad boys can often account for 70% of the initial take or better. It’s a good thing product creators don’t have to endure that all themselves, or they might just not bother due to the smaller profit margins.
Let me clear here – I’m not saying don’t get involved with big ticket launches, or that all of them are pure garbage. I’m just saying be selective about who you promote if you’re swinging in this huge sea because it’s your name on the line. If you get a reputation as someone who just wants to make a quick buck, you will lose a ton of credibility, and money – period, so choose which high-end launches to be involved with wisely.
Dennis Anoli
jon zack